G-DRAGON Tops K-pop Idol Brand Rankings in May 2025
BIGBANG’s G-DRAGON Reigns Supreme in Latest Brand Reputation Analysis
G-DRAGON Claims the Top Spot
BIGBANG’s G-DRAGON has astonishingly clinched the first place in the ‘Idol Individual Brand Reputation Survey’ conducted in May 2025. According to findings by the Korean Business Research Institute, G-DRAGON’s superstar influence remains undiminished.
Detailed Analysis
The brand reputation survey analyzed a massive 144,433,886 pieces of big data from April 27 to May 27, involving 1,730 idols.
– Second Place: BLACKPINK’s Jennie
– Third Place: BTS’s Jin
G-DRAGON’s brand performance showed strong associations with activities such as performing, releasing, and selling out. Trending keywords included World Tour, Übermensch, and Highball.
Positive Publicity
G-DRAGON recorded an overwhelmingly positive rate of 91.25%, solidifying his status as a K-pop icon. The top ten rankings prominently featured members from BLACKPINK and BTS, highlighting the enduring popularity of third-generation idols.
Rising Stars
Among the fourth-generation idols:
– 4th Place: IVE’s Jang Wonyoung
– 7th Place: IVE’s An Yujin
– 8th Place: aespa’s Karina
Conclusion
The brand reputation index measures various factors including consumer engagement, media presence, and community interaction, providing insights into how consumer behavior patterns affect brand consumption. With 19 years since their debut, G-DRAGON’s unwavering brand power reaffirms his influential role in the K-pop arena.
