G-DRAGON: The K-Pop King Reigns Supreme

Global star G-DRAGON has once again proved his unmatched influence by conquering not only the music charts but also the advertising industry. Since his comeback with ‘PO￦ER,’ every release has topped music charts, cementing his status as a K-POP KING.

Dominating the Brand Reputation

According to the Korea Corporate Reputation Research Institute, G-DRAGON topped the idol personal brand reputation ranking in May 2025. This recognition further solidifies his legendary status, as he has held the top spot for three consecutive months since March.

A Milestone Campaign in Las Vegas

G-DRAGON, as the face of Hana Financial Group, became the first K-POP artist to feature in a campaign on the world’s largest immersive LED dome sphere. His participation as a creative director in the global project ‘One Spirit, One Team’ left an indelible impact.

The G-DRAGON Effect on the Stock Market

On May 27, Hana Financial Group’s stock price hit an all-time high, a testament to G-DRAGON’s market influence.

The Venti and PEACEMINUSONE Collaboration

In a short time as the model for coffee franchise theVenti, G-DRAGON enhanced the brand’s image and helped increase its market presence. Additionally, the launch of the ‘PEACEMINUSONE Highball’ in collaboration with beverage company BuruGuru sold out its initial release of 880,000 cans.

Upcoming World Tour and Global Events

Continuing his dominance, G-DRAGON is embarking on his third-world tour, starting in Korea and including cities like Tokyo, Osaka, and Jakarta. The tour will also tread Australia and several Asian cities. Notably, G-DRAGON will perform at the K-STAR SPARK IN VIETNAM 2025, further reinforcing his global allure.

With each endeavor, G-DRAGON continues to excite fans worldwide, leaving an indelible mark on the industry.