G-DRAGON Becomes the New Face of Coffee Chain The Venti
South Korean coffee franchise The Venti has officially announced global superstar G-DRAGON as its new brand model. The company shared the exciting news on June 9, emphasizing the synergy between the artist’s trendsetting persona and the brand’s forward-thinking identity.
“To strengthen our trendy, ever-evolving brand identity and elevate our presence in the global market, we’ve selected G-DRAGON as our new face,” a representative from The Venti explained. Known for his cutting-edge music and fashion, G-DRAGON perfectly embodies themes of creativity, style, and artistry.
With millions of loyal fans around the world, G-DRAGON’s global influence and innovative spirit align seamlessly with The Venti’s brand direction. The franchise is optimistic that the artist’s involvement will create impactful synergy and broaden its international appeal.
As part of this collaboration, The Venti has released a teaser video featuring G-DRAGON across its official Instagram and YouTube accounts. The video previews an upcoming advertisement campaign for a new beverage menu set to launch nationwide starting June 14.
The full campaign video will drop on June 13. “Partnering with a visionary artist like G-DRAGON allows us to inject fresh energy into beverage culture and lifestyle,” The Venti stated. “We are committed to providing unique value to both our customers and franchise partners.”