FIFTY FIFTY Returns Strong with ‘POOKIE’ Amid Member Hiatus

As in the world of baseball, the key factors of a winning team also resonate strongly in the world of K-pop. FIFTY FIFTY—a group initially praised for having ‘all members worthy of center stage’—is proving their star power once again during their long-awaited comeback.

Although group leader KINA had to halt her activities due to health-related issues, the remaining four members—YEWON, HANA, ATHENA, and MOONCHANEL—are carrying out their comeback schedule seamlessly. Their outstanding stage performances on various music shows have reaffirmed their reputation as ‘live queens,’ effectively overcoming the unexpected absence of their leader.

FIFTY FIFTY’s comeback track ‘POOKIE’ from their new album Day & Night has taken the YouTube Trending chart, known as INGEUBDONG, by storm. Debuting at the top of the chart in the first week of release, the track continues to trend in the upper ranks as of the third week.

Riding the wave of online popularity, ‘POOKIE’ has surpassed 11 million views on YouTube. On Korea’s major digital music chart Melon HOT100, the song entered immediately upon release and has consistently stayed within the Top 30 through its third week.

Thanks to the enormous success of ‘POOKIE,’ FIFTY FIFTY is now promoting their follow-up track, Midnight Special, which was originally slated as a sub-title track on Day & Night. The group’s agency ATTRAKT stated, “POOKIE amplified the group’s pink-toned charm, while Midnight Special will contrast that mood with a darker, black concept never seen before.”

With their signature ‘easy-listening sound’ and strategic adaptability, FIFTY FIFTY is showing that even with unforeseen challenges, true stars shine brightest under pressure.