FIFTY FIFTY Charms Global Fans with Whimsical Concept for ‘Day & Night’

Rising K-pop girl group FIFTY FIFTY is back with their signature charm, capturing the hearts of international fans through the newly revealed concept photos for their third mini-album, Day & Night.

On March 15th, the group dropped the ‘Day’ version concept photos on their official social media channels. This visual set is bursting with springtime freshness and youthful energy, showcasing the girls in dreamy pastel tones and playful poses that highlight their lively and innocent appeal.

One charming detail fans instantly connected with was the presence of an adorable plush toy named ‘Pookie’—first introduced in a previously released teaser mood photo. The cuddly companion also hints at their upcoming double-title track, Pookie, adding a cute and clever Easter egg for fans to decode.

Styled in everything from elegant dresses to cute and trendy outfits, the members continued to stun with their doll-like visuals. As anticipation builds for the ‘Night’ version photos—scheduled for release on March 17th—excitement around the group’s artistic direction and narrative deepens significantly.

Day & Night is slated for release on March 29th at 6 PM KST across major online music platforms. Alongside the contrasting dual title tracks ‘Pookie’ and ‘Midnight Special’, fans have also been treated to a pre-release of the track ‘Perfect Crime’, further boosting anticipation for the comeback.

With visuals sharper than ever and a narrative that promises contrast and depth, FIFTY FIFTY is cementing their unique identity on the global K-pop stage.