Unearthing the World of ‘Eye Shopping’

On July 21, the highly anticipated ENA drama Eye Shopping will grace our screens, capturing audiences with its riveting action-thriller narrative. Directed by Og Ki-hwan with a script by Ahn So-jung and produced by GROUP EIGHT and TakeOne Studio, this series promises to deliver an intense rollercoaster ride of suspense and emotion.

A Story of Survival and Revenge

Eye Shopping draws inspiration from a critically acclaimed webtoon, boasting over 51 million views and having won the ‘Best Creativity Award’ at the International Content Market SPP 2017 Webtoon Awards. The series chronicles the harrowing survival and revenge journey of children abandoned by their adoptive parents and left to fend for themselves at the brink of death.

Famed Cast Brings Characters to Life

Leading the charge are the captivating performances by actors Yeom Jung-ah, Won Jin-ah, Choi Young-joon, and rising star Kim Jin-young (Dex). This dynamic cast, spanning generations, adds layers of depth to the narrative, setting the stage for what is predicted to be a standout thriller of summer 2025.

Yeom Jung-ah as the Charismatic Villain

Yeom Jung-ah shines as Kim Se-hee, the dual-faced director of a major hospital and charity foundation, secretly orchestrating an illegal adoption trafficking syndicate under a misguided belief in genetic superiority.

Won Jin-ah Takes on a Bold New Role

Won Jin-ah adopts the role of Kim Ah-hyun, a strong-willed leader among the surviving children, embarking on a path of vengeance while uncovering unexpected truths—marking her first foray into the action genre.

Choi Young-joon as the Unsuspected Guardian

In an empathetic performance, Choi Young-joon portrays Woo Tae-sik, an operative turned protector, rescuing and nurturing the abandoned children in secret.

Rising Star Kim Jin-young’s Bold Leap

Kim Jin-young, as Jung Hyun, serves as Kim Se-hee’s human weapon and the de facto leader of the trafficking operation. This complex role highlights Jin-young’s versatility and promises intense on-screen tension.

Behind-the-Scenes Insight

The cast recently gathered for a script-reading session, revealing the palpable chemistry and commitment to their roles. Yeom Jung-ah captivated her colleagues with her nuanced portrayal, while a dedicated team of actors, fully immersed in their characters, set the tone for the upcoming series.

Yeom Jung-ah remarked post-session, “Everyone’s level of preparation is incredible; it’s heartening to think I just need to do well.” Won Jin-ah added, “This project has thought-provoking messages, and we are putting in great effort. We hope viewers enjoy it.”

Collaborative Mastery

The series is a collaborative effort between the hit-making production companies GROUP EIGHT, known for Boys Over Flowers and My ID is Gangnam Beauty, and TakeOne Studio, producers of Your Honor and LUCA: The Beginning. The premiere is set for 10 PM on July 21st.

For more updates, keep an eye on ENA’s official Twitter.