ENHYPEN’s HEESEUNG and JAY Illuminate Pomellato’s ‘Art of Nudo’ Pop-Up in Seoul

On May 30, Italian fine jewelry brand Pomellato hosted an exclusive photo call event for its ‘Art of Nudo’ pop-up store in Seongsu-dong, Seoul. The event turned heads not only for the exquisite designs but also for the appearance of ENHYPEN members HEESEUNG and JAY, whose presence brought a wave of excitement among fans and fashion insiders alike.

The ‘Art of Nudo’ activation showcases the timeless beauty and vibrant spirit of Pomellato’s iconic Nudo collection, merging Milanese craftsmanship with bold individuality. HEESEUNG and JAY, known for their sophisticated visuals and global appeal, lit up the photo wall in coordinated, high-fashion ensembles, perfectly complementing the brand’s luxurious aesthetic.

ENHYPEN, under HYBE Labels, has rapidly risen to global stardom, with members like HEESEUNG and JAY often acknowledged as trendsetters both on and off the stage. Their appearance at the Pomellato event underscores the increasing intersection of K-pop and high fashion, a synergy that continues to redefine celebrity endorsements in the luxury sector.

The Seongsu-dong pop-up is open for a limited time and invites jewelry aficionados and fashion-forward visitors to immerse themselves in the creativity and elegance of Pomellato’s jewel artistry.

This art-meets-fashion moment further cements ENHYPEN’s position not only as music artists but as cultural icons influencing global luxury trends.