Music

ENHYPEN Shatters Records with ‘DESIRE: UNLEASH’

ENHYPEN achieves double million-seller with DESIRE UNLEASH album release

ENHYPEN’s Latest Album Achieves Double Million-Seller Status in Just 5 Days

ENHYPEN’s Meteoric Rise

ENHYPEN, the dynamic K-pop group, has taken the music world by storm with their sixth mini-album, ‘DESIRE: UNLEASH’. Recording over two million sales within just five days, this album solidifies their status as a key player in the global music scene.

#### Breaking Records

According to Hanteo Chart, ENHYPEN’s latest album sold an astonishing 2,007,983 copies by the 9th of the month. This incredible feat marks the third time the group has achieved double million-seller status, following their previous success with the mini-album ‘Orange Blood’ and the full album ‘Romance: Untold’.

* ‘DESIRE: UNLEASH’ set a new personal best for the group with 1.89 million copies sold on the release day alone.

* The album earned the number one spot on the Worldwide iTunes Albums chart and remained at the top of Hanteo Chart’s daily album rankings for four consecutive days from June 5.

* In Japan, it secured the number one position on Oricon’s Daily Album Ranking from June 6 to 8, smashing the group’s previous first-week sales record with 306,000 copies.

#### ‘Bad Desire’: A Hit Track

The album’s title track, ‘Bad Desire’, has also proven to be a hit on streaming platforms. It topped both Bugs’ real-time chart and Japan AWA’s Rising 100 chart while also entering Spotify’s Global Daily Top Songs for two days straight.

* The music video, known for its striking visuals and choreography, is nearing 20 million views on YouTube within just five days of release.

* The performances have captivated audiences worldwide, showing the group’s growing influence.

#### Engaging with Fans Offline

To coincide with the album release, ENHYPEN has launched exciting pop-up events. From an interactive zone exploring the album’s universe to exclusive costumes and videos, fans are treated to a unique experience.

* Until June 12, a ‘DESIRE: UNLEASH’ pop-up store is open in Yongsan, Seoul.

* In collaboration with Spotify, ‘Maison ENHYPEN Seoul’ is open until June 14 in Yeouido, offering a dynamic fan experience.

ENHYPEN continues to impress with their record-breaking achievements and electrifying live performances. As their global fan base grows, the future looks incredibly bright for these rising stars.

Leave a Reply