Egg Is Coming Unveils New Spin-Off Plans for ‘Planet Exploration’ Amid Global Expansion Strategy
Egg Is Coming Aims for Global Audience with Strategic Content Expansion
New Spin-Off Announcement at the 2025 Content Industry Forum
On October 19, during the ‘2025 Content Industry Forum’ held at CKL Stage, Gwanghwamun, Seoul, Mr. Ko Joong-seok, the CEO of Egg Is Coming, announced that a new spin-off of the successful show Planet Exploration will air in the first half of 2025. He also shared that the sequel to the beloved series Peas and Beans will premiere in October.
#### Focus on IP Expansion and Device Revolution
Addressing the forum, Mr. Ko spoke under the theme of ‘Device Revolution and the Expansion of Story Universes in Broadcasting Content.’ He emphasized the importance of intellectual properties (IP) and highlighted Planet Exploration as a show that masterfully mirrors current trends, making it a significant influence despite traditional rating metrics.
#### Planet Exploration: Breaking the Mold
Mr. Ko pointed out that Planet Exploration features four female leads—a departure from the historically male-dominated television landscape. Currently in its third season, the show has already bred a spin-off titled Ji-rak-i’s Honking Adventure. In 2026, another spin-off is slated for release.
#### Expanding the Universe with New Characters
Leveraging the Planet Exploration IP, Egg Is Coming has introduced the Space Rice Cake Shop and the character Torong-i, significantly more interactive than previous creations like the stagnant character from New Journey to the West. The opening of a pop-up store in Seongsu-dong sold out within five minutes, with international pop-ups planned for Taipei, Tokyo, and Shanghai.
#### Upcoming Projects and Global Ambitions
Egg Is Coming continues to offer diverse content, including series like Hospital Playlist and Na Na Tour. They aim to keep audiences engaged worldwide with exciting new projects.
With the industry’s eyes on them, Egg Is Coming seeks to expand its global footprint through creative content strategies that blend innovative storytelling with a deep understanding of evolving audience preferences.
