CRAVITY’s Bold Return with ‘Dare to Crave’
Unveiling the Concept Film and New Logo
A Fresh Start for CRAVITY
The much-anticipated release of CRAVITY’s second studio album ‘Dare to Crave’ is set to redefine their artistic boundaries, blending captivating music with immersive storytelling.
New Concept and Visual Narrative
Unveiled through their official SNS, the concept film begins with the intriguing phrase ‘Of Things That Come Too Easily,’ juxtaposed with vibrant grape imagery. Amidst programmed chaos of polluted nature, each member passionately devours grapes, symbolizing their relentless ambition. The final moments deftly combine the words ‘Crave’ and ‘Gravity’ into the moniker ‘CRAVITY,’ illuminating the group’s evolving identity.
Creative Logos and Symbolism
The logo motion video further enhances CRAVITY’s new branding, transforming from a grape into a dynamic life form. This cellular transformation echoes the group’s multifaceted talents, culminating in a fresh logo shaped by grapevines—a nod to their new thematic direction.
Building Legacy and Anticipation
As winners of the reality show ‘로드 투 킹덤 : ACE OF ACE,’ CRAVITY continues to meld storytelling with powerful performances. Their previous singles, including ‘파인드 디 오르빗,’ reflect their unique coming-of-age narrative. The new album, arriving three years after ‘리버티: 인 아워 코스모스’, promises a robust exploration of this narrative.
Future Plans
CRAVITY, marking their 5th anniversary, will incrementally release teaser content leading up to the album’s debut on June 23, 6 PM, across all music streaming platforms.
