CRAVITY and IVE: Closer to Global Fans Through Berriz
K-Pop Groups Strengthen Global Connections via Fan Communities
Introduction
K-pop sensations CRAVITY and IVE are embarking on a new chapter to bring them closer to their global fans. Through the Berriz platform by Kakao Entertainment, these groups are set to enhance their communication with fans worldwide.
CRAVITY’s Global Engagement
Last month, CRAVITY launched their global fan community on Berriz, delighting fans with rich content and interactive experiences. Having debuted in 2020, CRAVITY has captivated international audiences with their unique performances and dynamic presence. Their fan group, LUVITY, has warmly welcomed this new way of interaction.
Highlighting their excitement, CRAVITY recorded a special message on Berriz, stating, “Our global fan community is now open! We look forward to connecting with LUVITY more often, bringing exclusive content just for you.”
IVE’s New Journey
On June 2, IVE also opened their fan community on Berriz. Known for their enthusiastic interaction with their fanbase DIVE, IVE plans to expand this relationship in their new online space. The Berriz launch is accompanied by an event asking fans to share their favorite IVE moments with the hashtag
