Close Your Eyes Sets the Stage for a Snowy Summer with New Album Teasers
How K-pop group Close Your Eyes is captivating global fans with innovative digital promotions
Close Your Eyes Prepares for ‘Snowy Summer’ Release
Close Your Eyes is gearing up to release their second mini-album, ‘Snowy Summer’, on July 9. The 7-member K-pop group, under the label Uncore, has launched a series of innovative promotions, increasing anticipation among their rapidly growing fanbase.
Digital Magazine and Social Media Engagement
On June 27, Uncore revealed a teaser video for ‘Snowy Summer’ on their official YouTube channel, followed by the launch of the digital magazine’s social media account at 9 PM the same day. The magazine takes a unique approach by featuring the members as editors investigating mysterious phenomena. Through this creative lens, Close Your Eyes offers fans various content leading up to the album release.
Album Preview and Merchandise
The album preview video provides a sneak peek into the album’s creative concept and showcases various merchandise, including photocard sets, art postcards, and plush keyrings. This diverse lineup of promotional content highlights the group’s effort in creating an interactive experience for fans.
Interaction with Global Fans
The new social media account will serve as a platform for the members to engage directly with fans by releasing content sequentially, allowing each member’s unique personality to shine through. This initiative aims to close the gap between Close Your Eyes and their overseas devotees, further solidifying their global presence.
Tracks to Anticipate
‘Snowy Summer’ includes four tracks: the dual title songs ‘Paint Candy’ and ‘Snowy Summer’, alongside ‘ㅠ’ and ‘Left Hand Holds Bubble Tea’. Close Your Eyes aims to captivate the music industry with their refreshing summer concept and catchy tunes.
Stay tuned for the full release of ‘Snowy Summer’ on July 9 at 6 PM across all major music platforms. Fans can expect an album that not only delights with its melody but also offers a rich multimedia experience, complementing Close Your Eyes’ vibrant style.