BTS’s Jin Shines as Japan’s Top Choice for Korean Star in Food Commercials

Jin Takes Japan by Storm

BTS’s Jin continues to cement his status as a global superstar with his recent achievement in Japan. According to a survey conducted by Danmee, Jin topped the poll titled ‘Which Korean male star do you want to see in Japanese food commercials?’ held from May 16 to 30. Out of a total of 4779 votes, Jin secured 1807 votes, making up an impressive 37.81%.

Enthusiasm in Japan

Danmee announced Jin’s victory through its official platforms, mentioning that Jin became a sensation in 2022 when he was appointed as a model for Korea’s food company OTOKI. In 2025, he was also tapped as a global model for the same product. The agency stated that Jin’s charm and humor make him a perfect fit for Japanese food commercials.

Feedback on the survey page was overwhelmingly positive, with comments such as, ‘Jin’s commercials for OTOKI look amazing,’ and ‘If Jin appears in a Japanese food commercial, I’ll buy a basket full!’ This reaction demonstrates his explosive popularity across borders.

A Symbol of Korean Export Success

Since Jin became the model for OTOKI in 2022, the company reported record-breaking ramen export figures. Analysts suggest that the growth of Korea’s ramen industry began with the box office success of the movie Parasite and BTS’s Jin’s impact as a commercial model.

A Model of a Modern Global Icon

Beyond OTOKI, Jin’s influence spans various high-end brands. Dubbed the “Visual God” and “Worldwide Handsome,” he has modeled for luxury fashion houses like GUCCI, high-jewelry FRED, popular brand Alo, and the global beauty brand Laneige. He’s also the face of Dolby‘s global campaign and serves as a Seoul tourism ambassador, proving his unmatched stature as a global superstar.

Chart-Topping Musical Success

Furthermore, Jin’s recently released solo mini-album ‘Echo’, with the title track ‘Don’t Say You Love Me’, topped the Spotify Japan Top Songs chart on May 20. This marks Jin as the joint record-holder for the longest reign at the top by a K-pop male solo artist. It is also notable as the record for K-pop solo songs without any featuring artists.

Excitement at BTS FESTA

Jin’s partnerships with OTOKI and Laneige were featured prominently at the 2025 BTS FESTA on June 13-14 at Ilsan Kintex, where fans eagerly lined up for product experiences and gifts. BTS’s FESTA, celebrating their debut anniversary on June 13, acknowledges Jin’s remarkable influence as both brands showcased at the event.

Jin’s global recognition and ability to galvanize not just fans but industries show why he remains one of the leading figures in the entertainment world.