BTS’s Jin Delivers Raw Emotion in ‘Don’t Say You Love Me’ MV Teaser

Global sensation BTS (Bangtan Sonyeondan) member Jin has once again captivated fans around the world with the teaser for his upcoming music video, Don’t Say You Love Me.

Released at midnight KST on June 14 via the official HYBE Labels YouTube channel, the trailer offers a deeply emotional preview of the lead single from Jin’s second solo mini-album, Echo.

The 37-second video eloquently portrays the complex emotions surrounding love and heartbreak. Walking through a bustling crowd in solitude, Jin suddenly halts as his gaze falls on a familiar figure — actress Shin Se-kyung, portraying a former lover. The silent yet emotionally charged eye contact between the two evokes a strong sense of melancholy and longing, resonating deeply with viewers.

The poignant piano melody and Jin’s heartfelt falsetto, especially during the lyric ‘You just gotta let me go,’ amplify the sorrowful tone, delivering a gut-wrenching impact to fans and music listeners alike.

Don’t Say You Love Me combines minimalist soundscapes with a delicate pop structure that perfectly enunciates emotional vulnerability. According to Big Hit Music, the track reflects the pain of a crumbling relationship and the lingering attachment between two people who cannot easily let go.

As part of Jin’s second mini-album Echo, the song is just one of seven tracks that span various emotional arcs and sonic textures. The full tracklist includes ‘Nothing Without Your Love’, ‘Loser (feat. YENA)’, ‘Rope It’, ‘Travel with Clouds’, ‘Background’, and ‘To Today’s Me’.

Echo is described as a musical journey through life’s many moments of resonance — capturing ephemeral yet powerful emotions that echo through time.