BTS Jin Captures Love’s Bittersweet Irony in New Music Video for Title Track ‘Don’t Say You Love Me’

Global sensation BTS Jin is setting the tone for his long-awaited return with a powerful message of emotional complexity. At midnight (KST) on June 13, BigHit Music unveiled the official music video poster for the title track ‘Don’t Say You Love Me’ from Jin’s upcoming Mini Album Vol. 2 ‘Echo’.

The poster depicts a couple at a poignant crossroads, hinting at fragile emotions and unresolved feelings. With phrases like “Crossed gazes and tangled hearts” and “Our once-precious story,” fans are already bracing for a rollercoaster of emotion.

A second poster captures a moment from the past, bursting with warmth and light—offering a striking contrast and teasing the rollercoaster narrative that’s set to unfold. Fans can expect a romance drama aesthetic, enhanced by Jin’s nuanced acting and heartfelt emotional delivery.

According to BigHit Music, the music video is shot in a dramatized format, with actress Shin Se-kyung joining Jin as the female lead. Together, they bring a narrative of love’s fragility and emotional duality to the screen.

The track ‘Don’t Say You Love Me’ blends a sparse, restrained pop sound with melancholic storytelling, emphasizing the somber realization that love can be both healing and hurtful. Jin’s calm and honest vocal delivery deepens this emotional paradox.

Dropping at 1 PM KST on June 16, Jin’s Mini Album Vol. 2 ‘Echo’ explores fragments of life that echo through time. The album brings together personal emotions with relatable themes—ranging from joy and love to sorrow and solitude—delivered with Jin’s characteristic emotional intelligence and wit.

The seven-track album includes ‘Don’t Say You Love Me’, ‘Nothing Without Your Love’, ‘Loser (feat. YENA)’, ‘Rope It’, ‘Background’, ‘To Myself Today’, and ‘Journey With the Clouds’, merging band instrumentation with versatile soundscapes. Jin’s storytelling through sound makes this project a poetic reflection of life’s emotional journeys.

As anticipation intensifies, Jin’s musical and visual storytelling promises to be both a personal catharsis and a universal tale of love lost and remembered.