BTS FESTA: Celebrating a Decade of Iconic Music and Global Connection

Celebrating a Decade of BTS

BTS, also known as Bangtan Sonyeondan or Bulletproof Boy Scouts, celebrates their 10th debut anniversary with a spectacular event known as the BTS FESTA. This annual celebration, running for two weeks each June, is a grand festivity where artists and fans—ARMY (Adorable Representative MC for Youth)—come together to create memorable experiences.

BTS FESTA Evolution

Initially started with online content like YouTube videos, cover songs, and playful concept photos of the members, BTS FESTA has evolved over the years. The festivities now include a variety of formats and larger scales, especially highlighted by the landmark BTS 10th Anniversary FESTA @ Yeouido, attracting 400,000 attendees, setting a precedent for massive offline gatherings.

2025 BTS FESTA Highlights

Set to take place on the 13th and 14th at Kintex in Gyeonggi Province, this year’s celebration promises to be a massive offline event. According to Big Hit Music, the expansion into offline programs is a commitment to provide spaces where fans can personally see, hear, and feel the BTS spirit.

Special features include:

– Experiential booths, including spaces for listening to voice messages from members

– Trophy exhibitions showcasing achievements of BTS and ARMY

– A visually stunning light show with a giant ARMY Bomb

Online and Offline Integration

Fans can also engage with online content, such as concept photos where members Jin and j-hope swapped solo project themes—’The Astronaut’ and ‘Jack In The Box’—adding to the excitement and engagement.

BTS FESTA transcends a mere debut anniversary event, establishing a structure where fans become protagonists, actively participating and imbuing personal meaning into the celebration. This blend of online start to an offline experience symbolizes how BTS shares time and history with fans, becoming an emblematic scene in the global K-pop landscape.