Blackpink’s Jisoo Radiates Retro-Futurism in Self-Portrait’s 2025 Pre-Fall Campaign

Global K-pop icon Jisoo of Blackpink brings elegance and innovation to the forefront in her latest collaboration with British fashion house Self-Portrait. The 2025 Pre-Fall campaign has officially launched, dazzling audiences with ethereal aesthetics and imaginative storytelling under the theme “Dreams of Past Lives.”

The campaign, shot by renowned photographer Drew Brees, uses AI technology to build fantastical, dream-like backdrops that merge past and future. Inspired by the bold fashion of the 1960s, the collection evokes both nostalgia and sci-fi elements, transporting viewers to a surreal visual narrative.

Jisoo showcases a versatile range of fashionable looks— from a gingham tube top and houndstooth mini skirt to a delicate lace blouse and a crisp white mini-dress. Her captivating presence integrates seamlessly with the campaign’s whimsical settings, emphasizing texture, tone, and timeless style.

“Jisoo is an actress who knows how to command space,” stated Han Chong, creative director of Self-Portrait. “Our ongoing creative dialogue continues to inspire incredible storytelling with each collaboration.”

Jisoo echoed the sentiment, adding, “Through this campaign, I could freely express myself and explore different styles that represent who I am.”

Images from the campaign will be rolled out progressively on Self-Portrait’s official Instagram channel, teasing fans and fashion enthusiasts alike with dreamy visuals that reflect the romance of lives once imagined.