BIGBANG’s G-Dragon Tops K-pop Boy Group Member Brand Rankings for May 2025
G-Dragon Leads May 2025 Boy Group Member Brand Rankings
According to the May 2025 brand reputation analysis conducted by the Korea Corporate Reputation Research Institute, BIGBANG’s G-Dragon has topped the individual K-pop boy group member rankings. The study, which analyzed extensive brand data from April 17 to May 17, 2025, gathered 72,429,761 pieces of data across 755 male idols.
Decline in Overall Engagement but G-Dragon Still Dominates
The total number of data points collected for May reflects a 5.23% decrease from April’s 76,428,630 pieces. Specifically, brand consumption fell by 14.61%, brand issue exposure dropped by 6.65%, and brand communication was down 10.29%. However, brand diffusion saw a slight increase of 1.87%.
Despite this drop, G-Dragon maintained top position with a brand reputation index of 4,679,825. His metrics included a participation index of 1,013,394, media index of 897,218, communication index of 1,074,548, and community index of 1,694,665. Compared to April’s score of 6,570,472, this represents a 28.77% dip.
Key Drivers Behind G-Dragon’s Ranking
The analysis highlighted key terms such as “Tokyo Dome concert,” “world tour,” and “Weber Mensch” as being strongly linked with G-Dragon. Positive sentiment outweighed negative press with a remarkable 92.08% positivity rate.
BTS’s Jin and Cha Eun-woo Close on His Heels
BTS’s Jin secured second place with a brand reputation index of 4,419,595, marking a 46.89% increase from April’s 3,008,681. In third place, ASTRO’s Cha Eun-woo recorded an index of 4,343,362, down 23.38% from April’s 5,668,853.
Top 5 K-Pop Male Idols by Brand Value
- G-Dragon (BIGBANG)
- Jin (BTS)
- Cha Eun-woo (ASTRO)
- Jimin (BTS)
- Jungkook (BTS)
What This Means for the Industry
The brand reputation index remains a crucial metric for gauging fan engagement and media presence. It combines consumer behavior elements such as participation, media exposure, online discussions, and community buzz. The inclusion of sentiment analysis and value indexing also offers a more holistic view of K-pop idols’ influence both in Korea and globally.
As the K-pop industry continues to expand globally, brand rankings like these offer valuable insights into consumer-driven popularity and the ever-changing nature of digital influence.
