Crown Haitai Unites Communities with Traditional Korean Performance in Daegu

Crown Haitai lit up the stage of Daegu Suseong Artpia’s grand theater on May 21 with its fifth annual ‘Crown Haitai Haneumhoe,’ a large-scale traditional Korean music performance driven by passion and cultural pride.

The event, which began in 2023 in Daejeon and has since toured cities like Gwangju and Daegu, was initiated as a way for Crown Haitai employees to express gratitude to customers. What sets it apart is the fact that every employee involved in the show actively learns and performs traditional Korean music themselves, fostering a deeper connection between culture, heritage, and community.

This year’s Daegu performance marked the second time the event was held in the city, once again filling all 1,200 seats in the grand theater. The evening opened with a stunning presentation of Jongmyo Ilmu (Line Dance of Jongmyo Ritual), a designated National Intangible Cultural Heritage. This included the Botaepyeongji-mu subset, comprised of Hu-mu (Dance of Joy) and Gwiin (Returning to Benevolence Dance), setting a ceremonial tone for the night.

The program then transitioned into a rich blend of traditional song forms, such as Gagok and Namchang Gagok Ujo Upyeon, as well as performances of Maehwaga from the twelve Gasa. Folk melodies like the Folk Song Janggitaryeong and Jajin Baetnorae (Fast Boat Song) added upbeat rhythms to the set, while the soulful Pansori Danga Sacheolga (Seasonal Song of Pansori Solo Song) and Namdo Minyo Nongbuga (Southern Province Folk Song, Farmer’s Song) evoked the powerful essence of Korea’s vocal traditions.

Energy peaked with the rousing beats of Samulnori (Traditional Korean Percussion Quartet) and the vibrant Samdo Nongak Melody (Three-Province Nongak Rhythm), bringing every corner of the hall to life with rhythmic vitality.

Youth talents from the Daegu Haneum program also graced the stage, showcasing impressive skills and reinforcing the event’s mission to pass Korea’s timeless heritage to future generations.

A representative from Crown Haitai commented via phone, “It was a meaningful moment to once again share our traditional music, cultivated with great effort, with our Daegu audience.”

With artisan-level dedication and deep cultural commitment, the Crown Haitai Haneumhoe continues to evolve into a cherished occasion that unites generations and bridges the gap between tradition and contemporary community life.