Italian Fine Jewelry Brand FOPE Opens Fifth Boutique in Seoul with Hyeri in Spotlight

On May 16, Italian fine jewelry house FOPE celebrated the grand opening of its fifth boutique in South Korea at the Lotte Department Store Avenuel World Tower Branch, continuing its steady expansion through the country’s premium retail hubs.

Originating in Vicenza, Italy, in 1929, FOPE merges traditional craftsmanship with cutting-edge innovation. Over the years, the brand has evolved into a contemporary mainstay in fine jewelry, known for elegant and versatile pieces that embody Italian luxury. Its design philosophy emphasizes everyday sophistication with interchangeable and stackable rings, necklaces, and bracelets suitable for all genders.

The new boutique’s interior design draws inspiration from Vicenza’s iconic Basilica Palladiana, channeling architectural elegance with a modern touch. The space features FOPE’s signature green hue, paired with sleek textures and luxurious displays that enhance the jewelry’s refined aesthetic.

The boutique also hosted a glamorous opening event on May 20, graced by actress Hyeri, who is widely adored in both drama and music spheres. Dressed in a stunning black tube top dress and sleek ponytail, Hyeri captivated attendees with her urban-chic look. She showcased several FOPE collections including Eka, Aria, Essentials, Souls, Solo, Vendome, Panorama, and Prima—all layered in white, yellow, and rose gold for a visually striking effect.

FOPE’s expansion in South Korea began in September with its first boutique at the Lotte Department Store Avenuel Main Store. Since then, the brand has entered the Hyundai Department Store Main Store, Hyundai Department Store Trade Center Branch, and Galleria Luxury Hall WEST. Additionally, a sixth location is set to open on June 5 at the Hyundai Department Store Pangyo Branch.

FOPE continues to redefine fine jewelry’s presence by offering timeless designs that transcend fashion trends, promoting a luxurious yet wearable lifestyle experience.

Meanwhile, Hyeri is gearing up for the 2025 HYERI FANMEETING TOUR launching in early June, where she will engage with fans worldwide. She is also awaiting the premiere of her upcoming film ‘Tropical Night’.