IU Amplifies Anticipation for Comeback with ‘Flower Bookmark Three’ Tracklist and Interactive Event

K-pop singer IU is raising fan anticipation ahead of her comeback with the upcoming remake album ‘Flower Bookmark Three’. On June 21 at midnight, her agency EDAM Entertainment dropped a retro-themed tracklist video via IU’s official social media platforms and YouTube channel.

The video introduces a vintage computer screen, complete with nostalgic fonts, sound effects, and the iconic hourglass loading icon. The phrase “꽃갈피 세-엣” appears onscreen as six tracks are sequentially revealed, instantly pulling viewers into IU’s warm, analog world.

The album features six remake tracks, including the lead single ‘Never Ending Story’, and others such as ‘Red Shoes’, ‘October 4th’, ‘Last Scene (Feat. WOODZ)’, ‘Beauty (Feat. Balming Tiger)’, and ‘Nemo’s Dream’. Each track teaser includes a brief snippet of its instrumental, further fueling the excitement among long-time fans and new listeners alike.

An interactive ARS event, launched on June 20, is also gaining significant buzz. The event, built around a collect call concept, allows fans to dial 1660-0527 as if calling IU herself. Upon connecting, fans hear IU’s pre-recorded voice and follow prompts that let them preview one of the album’s tracks through her narration.

The event will run until the album’s release on June 27. Within the first hour of launch, it saw a record-breaking 15,000 calls, surpassing 100,000 total dials in just 12 hours. With demand so high that users experienced connection delays, the event has gone viral across multiple online communities, deepening the sense of intimacy that IU is known for cultivating with her fans.

Through both the retro-inspired visuals and the highly personalized fan interaction, IU reaffirms her unique position in Korea’s music scene. ‘Flower Bookmark Three’ not only revives classic tracks with IU’s distinctive sound but also immerses fans in a carefully curated nostalgic experience.