FIFTY FIFTY Soars with Viral Hit ‘Pookie’ and Proves Global Appeal

Emerging as the torchbearers of K-pop Easy Listening, girl group FIFTY FIFTY has once again proved their musical impact with their latest release, ‘Pookie’, the lead track from their third mini-album ‘Day & Night’, released on the 29th of last month.

According to their agency ATTRAKT, ‘Pookie’ claimed the No.1 spot on YouTube’s Daily Shorts Songs chart for five consecutive days starting from April 12, while also reaching top rankings on both TikTok Music Charts and Reels. The song’s virality has sparked immense global attention, confirming the group’s growing influence beyond Korea.

From TikTok to Instagram, fans worldwide are engaging in the Pookie Challenge, using the song’s catchy tune in countless short-form videos and infusing platforms with FIFTY FIFTY’s unique sound. This momentum showcases their strength in producing easy-listening pop that effortlessly resonates with Gen Z audiences.

‘Pookie’ is a bubbly and innocent track rooted in bubble pop, overflowing with feel-good vibes and an addictive melody. The song’s appeal lies not only in its charming composition but also in the vocal performance of the members. Their delicate delivery paints a “panorama of emotion”—from sweetness to subtle heartache—within a vivid sonic landscape.

Further demonstrating their musical versatility, FIFTY FIFTY unveiled the music video for their sub-title track ‘Midnight Special’, which offers a moodier, contrasting ambiance. This release highlights the group’s ability to explore a diverse range of musical styles and visual concepts.

With ‘Day & Night’, FIFTY FIFTY has not only cemented their position domestically, but also solidified their growing international fanbase. With more projects planned, their trajectory in K-pop’s global expansion is only just beginning.