Zhang Hao Shines at Gucci Cruise 2026 Fashion Show in Florence

ZEROBASEONE member Zhang Hao made a dazzling appearance at the Gucci Cruise 2026 Fashion Show, held on May 15 (local time) in Florence, Italy. As the only K-pop artist invited, Zhang Hao reaffirmed his growing global influence with his attendance at one of the fashion industry’s most prestigious events.

This year’s show took place at the Palazzo Settimanni, a historic 15th-century building, continuing Gucci’s tradition of choosing culturally and artistically significant venues. The fashion event drew worldwide attention, further amplified by the spotlight on Zhang Hao’s presence.

Major international fashion media, including Harper’s Bazaar US and Vogue Italia, highlighted Zhang Hao prominently in their social media coverage, tagging him among a sea of global celebrities. His name also trended across major platforms, showing the enormous impact of his appearance.

Adding to the buzz, Zhang Hao was spotted sitting front row beside Francesca Bellettini, Vice President of the Kering Group, underlining his elevated status within the fashion industry.

The warm welcome extended beyond the runway. Fans in Florence organized support trucks that rolled through the streets with “Welcome to Florence” messages honoring Zhang Hao, creating a unique cultural moment. As a result, the hashtag ZHANG HAO AT GUCCI FIRENZE reached #1 on X (formerly Twitter) in Hong Kong.

From his dynamic performances with ZEROBASEONE to becoming a fashion icon, Zhang Hao continues to expand his influence, captivating fans worldwide with every appearance. His presence at the Gucci show marks yet another milestone in his multi-faceted global journey.