K-Beauty Takes the Spotlight at the 2025 MUSINSA BEAUTY FESTA
The 2025 MUSINSA BEAUTY FESTA kicked off in Seoul with a vibrant opening event on June 15 at MUSINSA SQUARE SEONGSU 4, located in the trendy Seongdong District. The event began with an exclusive photocall featuring Jiwoo from the girl group Hearts to Hearts, captivating fashion and beauty journalists alike with her stylish appearance.
Running through June 22, the MUSINSA BEAUTY FESTA Pop-Up Store offers visitors the opportunity to discover a curated selection of 13 emerging beauty brands in the Next Beauty Zone. This zone is focused on showcasing new trends, indie beauty labels, and cutting-edge products that are defining the future of K-beauty.
Additionally, the store also features an exclusive Only MUSINSA BEAUTY Zone, where over 30 unique brands present limited edition items and online-exclusive selections available only through MUSINSA BEAUTY. This innovative retail experience combines beauty discovery with a digital-native twist, making it a must-visit destination for beauty enthusiasts and trendsetters.
MUSINSA’s push into the beauty segment with curated experiences like this reflects the growing intersection of fashion, lifestyle, and skincare in South Korea, and its increasing influence globally. With events like the FESTA, MUSINSA is not only highlighting top-tier Korean beauty products but also elevating rising stars like Jiwoo in the process.
