Meet Identity: Mod House’s Mysterious New K-pop Boy Group Unveils Teaser

Mod House has officially ignited the global K-pop scene once again with the surprise release of a second teaser video, hinting at the debut of a new male idol group named Identity (idntt).

Released at midnight on the 10th, the teaser titled ‘2025 Ideal Combination’ unveils the mysterious silhouettes of the upcoming members, set against a sophisticated and heart-pounding beat that dramatically raises anticipation. The concept-heavy visuals resemble video art and close with the enigmatic number “24,” hinting toward something grand — possibly the number of members or a larger narrative.

This is not the first time Identity has captured fan interest. The first teaser, featuring a pristine white studio with 24 chairs and youthful figures, already stoked speculation among K-pop enthusiasts. But the second teaser, combined with immersive digital tie-ins, has elevated the excitement to a whole new level.

Through its official artist engagement platform, COSMO, Mod House has launched Object (Objekt), a new generation of hybrid photo cards that merge physical and digital experiences. This rollout is seen as a sneak peek into the multimedia universe Identity is set to build.

Mod House previously rocked the industry with the innovative 24-member girl group Triple S (tripleS), pushing the boundaries of K-pop formats. With similar speculative energy surrounding Identity, fans and observers are keeping a close eye on what many are calling “the birth of a mega boy group.”

Mod House announced that more content related to Identity’s debut will be gradually released. The build-up strategy suggests a story-rich, immersive debut experience, promising to feed fan curiosity and elevate excitement leading up to their official reveal.