SM Entertainment Partners with Samsung to Livestream ‘SM Town Live 2025 in LA’

SM Town Live 2025 in LA to Be Broadcasted Worldwide via Samsung TV Plus

In celebration of its 30th anniversary, SM Entertainment is partnering with Samsung Electronics to deliver a spectacular global livestream of its mega concert, SM Town Live 2025 in LA, through the dedicated SMTOWN channel on Samsung TV Plus.

Set to take place on May 11, 2025 (local time) at the Dignity Health Sports Park in Los Angeles, the event boasts a star-studded lineup, including TVXQ, Super Junior, Shinee’s Key and Minho, Exo’s Suho, Chanyeol, and Kai, Red Velvet’s Irene, Seulgi, and Joy, NCT 127, NCT Dream, WayV, Aespa, Riize, NCT WISH, Hearts2Hearts, and the mysterious SMTR25.

This year’s concert will feature highly anticipated performances of new tracks by Kai and NCT WISH, which have already stirred explosive interest online. It will also mark the debut live stage of SM’s newest girl group Hearts2Hearts, following the surprise teaser announcement during January’s Seoul concert.

Samsung TV Plus’s SMTOWN channel will offer an exclusive livestream of the LA concert and will later provide replays across 18 countries, including South Korea. The strategic alliance with Samsung highlights a new chapter in content delivery and showcases SM’s innovative approach to reaching global fans.

Currently available on over 630 million devices in 30 countries, Samsung TV Plus offers more than 4,000 hours of free Korean content, including K-Dramas, K-Crime, K-Thrillers, K-Romance, and K-Pop programming—making it a go-to hub for international enthusiasts.

The collaboration between two Korean powerhouses—SM Entertainment and Samsung Electronics—is poised to redefine the global entertainment experience.