K-pop Star Chuu Delivers a Captivating Storybook Romance in ‘Back in town’ MV

Chuu, the beloved K-pop idol known for her whimsical charm, has released the music video for her track ‘Back in town’, featured on her third mini-album Only cry in the rain. The surprise release came through her agency, ATRP, at 6 PM KST on the 7th.

According to ATRP (Atom Transfer Radical Polymerization), “‘Back in town’ delicately captures the innocent excitement of first love with a playful yet intricate emotional complexity. We hope this music video, which reflects the inception of emotions through Chuu’s unique perspective, leaves a lingering warmth in fans’ hearts.”

The video tells a romantic tale set in the nostalgic backdrop of a ‘girl’s room’, weaving an imaginative narrative as Chuu encounters the emotions of first love. The production blends the atmosphere of a sitcom with soft, sentimental tones to express the blossoming of new love in a lighthearted, expressive manner.

Chuu transforms into a dreamy young girl lost in her imagination, vividly expressing a spectrum of emotions with subtle acting nuances. From her playful surprise to sincere emotional reactions, Chuu adds immersive depth. The music video cleverly uses fantasy-style direction with layered illustrations, evoking memories of romantic graphic novels where reality and imagination blur.

Notably, the male actor who appeared in the title track ‘Only cry in the rain’ returns in ‘Back in town’, creating a narrative link that ties the album’s emotional arc together. Through shared characters and differing timelines and concepts, the music videos form a cohesive storytelling experience.

The video encapsulates the emotive message of her album with a lively and aesthetic touch. It turns the theme of first love into a cinematic experience that’s light and charming, yet emotionally resonant, adding another poetic chapter to Chuu’s flourishing solo career.

Chuu released her third mini-album Only cry in the rain on May 21 and continues to promote actively, enchanting fans both in Korea and internationally.