FIFTY FIFTY Hits Career High with ‘Day & Night’ Album

Rising K-pop girl group FIFTY FIFTY has kicked off a bold new chapter in their career with a remarkable achievement. The group’s third mini-album, ‘Day & Night’, has officially set their highest career milestone in first-week album sales.

According to South Korean music chart giant Hanteo, ‘Day & Night’ soared past the group’s previous album ‘Love Tune’ on its first day of release, confirming an explosive reception from fans both locally and globally. The album reached approximately five times the initial sales figures of their previous record, proving their growing global appeal and expanding fandom.

‘Day & Night’ marks a conceptual leap for FIFTY FIFTY, portraying the emotional journey of five girls in search of their ‘true selves.’ With the album structured around dual themes of ‘Day’ and ‘Night’, its six tracks convey a narrative arc that mirrors an emotional day’s cycle, reflecting diverse moods and introspective depth.

The lead single ‘Pookie’ and the sub-title track ‘Midnight Special’ have quickly emerged as fan favorites, showcasing the group’s dual charm and maturity. ‘Pookie’ made an immediate impact upon release, charting on major Korean streaming platforms and breaking into international rankings on Spotify, Apple Music, and iTunes.

The music video for ‘Pookie’ has exceeded 10 million views on YouTube, securing a spot in the platform’s trending music chart. The group’s momentum demonstrates strong crossover appeal and hints at a larger international breakthrough on the horizon.

While the group continues to appear on various music shows, talk programs, and digital content, member Kina is currently taking a hiatus due to health reasons and is not participating in ongoing promotions.

FIFTY FIFTY’s rapid ascent and cohesive new release signal that they are no longer just rookies in the K-pop world, but serious contenders for global stardom.