STAR

SHINee’s Key Reflects on Idol Longevity and Warns Against Arrogance in the Industry

Key from SHINee discusses Kpop survival and industry reality on Yoo Jae Seoks web series

During episode 77 of Yoo Jae-seok’s web variety show ‘핑계고’ — known for its candid conversations — SHINee member Key opened up about the challenges and realities of sustaining a long-standing career in the idol industry. Appearing alongside professional fighter Kim Dong-hyun and Girls’ Generation’s Yuri, the segment took a reflective turn as the stars discussed professional maturity and industry longevity.

Key, now in his 18th year since debut, expressed admiration for senior idols finding balance between work and personal life. Noting Yuri recently earned her motorcycle license, he commented, “It’s amazing to see someone at this point in their career living a well-balanced life.”

He added, “I never imagined I’d still be doing this after all these years,” admitting that younger artists may also be facing similar thoughts of their future. Yuri echoed this sentiment: “There are so many moments we were told were career cliff-edges — the seven-year mark, ten years in — we’ve all felt that pressure.”

Key admitted that early on, people around them would often question their staying power. “‘Do you think you can last? Do you think your group can be eternal?’ — these remarks were so common,” he recalled.

Veteran host Yoo Jae-seok, with over 35 years in the entertainment world, agreed. “Even when people mean well, comments like that can be stressful. The people who last in this industry aren’t necessarily the most talented, but they’re the ones who quietly keep doing their best.”

When asked what he does when he sees younger celebs showing arrogance too early in their careers, Yoo confessed, “Sure, you see people with inflated egos early on, but confronting them rarely works. They have to realize it themselves.”

Key emotionally responded, “Especially in our world, where many debut so young. Some think their reputation matters only inside the industry, not realizing the world will eventually see their behavior too.”

He reminisced about the early days of his career on M Countdown, saying, “Those who used to announce ‘Music starts now!’ are now lead producers. Writers who were juniors back then are chief writers today. Think about it — if I had acted rudely back then, wouldn’t it haunt me now?”

Both Key and Yoo agreed on one point: telling someone what they don’t yet want to hear is pointless. “If a single comment could change their behavior, they’d already have changed,” said Key. Yoo added, “Sometimes you want to say something, but if it’s not what they want, it can be more hurtful than helpful.”

This episode of 핑계고 showcased an unfiltered look at what it means to remain humble, self-aware, and growth-minded in a notoriously turbulent industry. Key remains a testament to endurance and quiet leadership in K-pop’s ever-evolving world.

Leave a Reply