IVE’s Jang Wonyoung Radiates Goddess Vibes in New Brand Campaign

K-pop sensation Jang Wonyoung is captivating fans once again with her ethereal visuals in a newly released set of behind-the-scenes photos from a commercial shoot with a leading haircare brand.

On June 28, Jang Wonyoung shared the exclusive snapshots on her Instagram account, accompanied by a heartfelt caption in English: “I’m so happy to introduce my lovely new family. I’ll be sharing more soon.” The post confirmed her new role as the official face of the brand in South Korea, signaling another milestone in her expanding global influence.

In the photos, the IVE star stuns in a pink silk gown and a white halterneck dress, evoking imagery of a Greek goddess. Her soft yet voluminous hairstyles highlighted the luxurious shine of her hair, enhancing the beauty-focused campaign’s message. Known for her impeccable style and visual presence, Wonyoung seamlessly embodies the brand’s image of grace and modern femininity.

The singer revealed that she personally uses the brand’s product, adding authenticity to her endorsement. According to industry sources, she is expected to lead a series of promotional events and media appearances under this new partnership.

Meanwhile, Jang Wonyoung continues to keep busy with her group IVE, currently thrilling fans across Japan with their fan concert tour titled “IVE SCOUT IN JAPAN.” After wrapping up successful performances in Nagoya, Fukuoka, and Kobe, the group is set to perform in Yokohama on June 29 and 30.

With each appearance, Jang Wonyoung cements her status as not just a music icon but a multifaceted global star bridging music, fashion, and beauty across borders.