Stray Kids Launches Japan-Exclusive Campaign with JR Central Ahead of Stadium Concerts
Global K-pop sensation Stray Kids is taking its influence to new heights in Japan. The group kicked off a special collaboration campaign with JR Central in advance of their first-ever stadium concerts in Japan—a major milestone in their ongoing ‘dominATE’ world tour.
The collaboration, which began on April 28 and runs through July 7, is timed with the group’s upcoming shows at Shizuoka Stadium ECOPA scheduled for May 10–11 and 17–18. These four exclusive performances come on the heels of their Tokyo Dome and Kyocera Dome dates, which collectively drew over 315,000 fans. It also marks the group’s debut at a Japanese stadium, underscoring the feverish anticipation from fans.
In partnership with JR Central, Stray Kids has taken over the Tokaido Main Line with themed train wraps and custom promotions at key railway stations including Shizuoka Station, Hamamatsu Station, and Kakegawa Station. In total, promotional visuals and content span 17 train stations along the Tokaido Shinkansen, including the major Shinagawa Station. Commuters can view curated short-form videos within select Shinkansen trains, designed to enhance the rider experience with K-pop flair.
Lucky fans who engage with onboard content can enter a raffle to win exclusive collaboration goods. Additionally, participating retailers within Asti Shizuoka, a shopping complex adjacent to Shizuoka Station, will offer limited-edition postcards with eligible purchases.
Details for the campaign are available on JR Central’s official promotional website.
The excitement doesn’t stop there—Stray Kids is also set to release their third Japanese mini album titled ‘Hollow’ on June 18. The album includes five original tracks with full creative input from their in-house production unit 3RACHA, made up of members Bang Chan, Changbin, and Han. Known for their distinct sonic identity, this release is expected to further solidify Stray Kids’ unique musical footprint in the Japanese market.
This fusion of music, marketing, and mass transit highlights Stray Kids’ unmatched influence and ability to redefine how artists engage global audiences—on and off the stage.
