K-Pop Sensation FIFTY FIFTY Begins a New Era with ‘Day & Night’

Rising K-Pop phenomenon FIFTY FIFTY is stepping into a brand-new chapter with their third mini album, ‘Day & Night’, dropping on June 29 at 6 PM (KST).

Comprising a total of six tracks, including two captivating title songs, the new album weaves a cohesive narrative drawn from the contrast between ‘Day’ and ‘Night’ themes. This duality is artfully mirrored through a range of genres and emotional expressions that unfold like the rhythm of a day—creating an immersive musical journey and introducing an expanded universe of FIFTY FIFTY.

The two lead singles, ‘Pookie’ and ‘Midnight Special’, each showcase unique vibes—‘Pookie’ bursts with playful charm and sweetness, while ‘Midnight Special’ dives into more sensual, sophisticated energy. With this, the group not only broadens their sonic territory but also reaffirms their versatility and artistry.

This third mini album also carries deeper emotional weight. As the five members step outside the boundaries of a familiar world, they grapple with fear, confusion, and ultimately—courage. The journey toward self-discovery lends powerful authenticity to the album, making it their most evocative project yet.

From teaser photos to concept videos, fans have already been captivated by the group’s stunning visuals and high-concept production. Dubbed a ‘must-listen’ group for global audiences, expectations are soaring for what many believe could be a landmark release in K-pop’s 2024 roster.

‘Day & Night’ by FIFTY FIFTY will be available across all major digital music platforms starting June 29.