Meet HITGS: K-pop’s Fifth-Gen Super Rookie Ready to Make Their Mark
The vibrant K-pop scene is about to welcome a new force—HITGS. Scheduled to debut officially on June 28 at 6PM KST with their first single album, Things We Love : H, this teenage girl group is already capturing the attention of fans and industry insiders alike.
What’s unique about HITGS? For starters, all five members are aged between 15 and 18, bringing a fresh and radiant energy not only to their musicality but also to their aesthetics. Since launching their debut promotion, they’ve shared stunning teaser content daily, building anticipation for their debut drop. Their concept blends playful innocence with a crisp, summer-ready vibe, as evidenced by their promotional imagery and engaging teaser videos.
A Visual Powerhouse: When Beauty Meets Youth
The phrase “pretty next to pretty” finds its embodiment in HITGS. With each member showcasing distinct charm, yet harmonizing effortlessly as a team, the group has already earned the title of a “visual gourmet spot” in the K-pop world. Their visuals span innocent, fresh, and dreamlike tones, further emphasizing their versatility in concept and presentation. This diversity adds to the magnetic chemistry among members—one that fans are eager to experience on stage.
Crafted by the Best: Debut with a Star-Studded Production Team
HITGS is the brainchild of Kim Kang-hyo, a former executive at Starship Entertainment known for managing top-tier groups like MONSTA X, WJSN, CRAVITY, and IVE. It’s no wonder the industry buzz began the moment news of HITGS surfaced. Their debut track benefits from the talents of chart-topping producers who have previously worked with K-pop elites such as WENDY, aespa, ZEROBASEONE, and RIIZE.
The choreography is equally impressive, presented by Ling—renowned dancer of JAM REPUBLIC from Mnet’s Street Woman Fighter 2, who has also worked with global stars including Jennifer Lopez, Jung Kook of BTS, and Justin Bieber. It’s a visual and performance package tailored to dazzle.
Pre-Debut Buzz: Fashion, Endorsements, and Media Frenzy
Even before their official start, HITGS has made waves. Under the placeholder name ProjectH, they graced the pre-show stage of the 2024 SBS Gayo Daejeon, offering a memorable first look. Member Hyerin has already earned solo spotlight at events like the TIRTIR pop-up store, while the full group made a fashionable appearance at the 2025 F/W Seoul Fashion Week.
Moreover, they were recently announced as exclusive models for the retro-chic brand Betty Boop, reflecting a savvy marketing strategy that aligns their youthful image with Gen Z’s trend aesthetics. These power moves have earned them the nickname “Love Call Fairies,” underlining the unprecedented interest surrounding them.
As HITGS steps officially onto the music stage, expectations are sky-high for how they’ll surprise and charm global K-pop audiences with not just their visuals but also their music and performance.
