K-Drama Star Park Ji-hyun Named New Global Ambassador for Sergio Tacchini’s SS 2025 Campaign

Italian premium lifestyle brand Sergio Tacchini has unveiled its Spring/Summer 2025 campaign with South Korean actress Park Ji-hyun as the brand’s new global ambassador. Renowned for its heritage in tennis-inspired fashion since 1966, Sergio Tacchini now turns a new chapter with its signature ‘New Classic’ essence.

Park Ji-hyun, celebrated for her refined acting and elegant presence, brings fresh energy to the brand, aptly aligning with Sergio Tacchini’s vision of blending timeless elegance with modern sophistication. The SS 2025 campaign was shot in Monaco during the Monte-Carlo Masters, where Park attended as a guest, further affirming her global appeal and high-profile status.

In the newly released visuals, Park dons the luxurious ‘W Classic Women’s Polo’ and ‘W Cable Knit Short-Sleeve Pullover’, showcasing a unique interpretation of the New Classic spirit. The designs embrace a sporty-yet-polished aesthetic, tailored to fit the modern Asian silhouette with refined tonality and texture.

The standout pieces include shirts featuring the brand’s iconic ‘La Patcha’ logo, enhancing a balanced blend of urban functionality and traditional charm. Accompanying knit collections elevate the daily wardrobe with tactile fabrics, intricate knits, and flexibility between formal and casual looks.

“Park Ji-hyun perfectly embodies the active, healthy lifestyle and elegant vibe that defines the Sergio Tacchini philosophy,” said a company spokesperson. “Her thoughtful observations on classic style and visual identity, particularly during her recent visit to the 2025 Monte-Carlo Masters, made a lasting impression.”

As part of this collaboration, Sergio Tacchini will launch a series of campaigns and digital content centered around Park Ji-hyun’s ‘New Classic’ journey, aiming to resonate with a new generation of consumers worldwide.

The featured pieces from the SS 2025 collection are now available on Sergio Tacchini’s official online store, offering exclusive benefits for early shoppers.

Meanwhile, Park Ji-hyun is set to appear in the upcoming Netflix K-drama series ‘은중과 상연’, continuing her rise in both fashion and entertainment circles.