K-Pop Phenomenon RIIZE Draws 12,000 Fans to Sold-Out Pop-Up Theme Park

One of K-Pop’s rising stars, RIIZE, has just wrapped up a wildly successful character-themed pop-up store event that drew an impressive crowd of over 12,000 fans in Seoul. Held at 57 Seongsui-ro 20-gil, Seongdong-gu from April 4 to April 20, the immersive event titled “WE LITTLE RIIZE @RIIZE PARK” transformed the location into a themed entertainment space, captivating both RIIZE fans and curious locals.

Curated like a mini theme park, the pop-up featured curated photo zones and interactive experience booths, blending fandom and lifestyle seamlessly. Merchandise availability quickly turned into a frenzy as the now-iconic “Long RIIZE Keyring”—a playful nod to the members’ long legs and hair—sold out within days. Meanwhile, the DIY-style artwork T-shirts, which saw four rounds of restocking, also eventually sold out completely.

Fans took to social media with the hashtag #리라즈가_진짜_많네 (translating roughly as “So many RIIZE fans!”), contributing to a viral online movement that showcased selfies, haul videos, and personal highlights from their visits to RIIZE PARK.

This pop-up success comes ahead of another major milestone for the group. RIIZE is currently in the final stages of finishing their first full-length album, scheduled for release in May. Expectations are high, and it’s clear that RIIZE is not just building music, but an immersive fan universe.

With this kind of turnout and engagement, RIIZE isn’t just climbing the K-pop ladder—they’re defining what the future of fan culture looks like.