K-Pop’s Rising Star Ifeye Hits 10M Views with Debut MV ‘NERDY’

Newcomer K-pop girl group ifeye is making waves in the industry just weeks after their debut. Their title track ‘NERDY’, from their first EP ‘ERLU BLUE’, reached a stunning 10 million views on YouTube in just 11 days, a remarkable feat for a newly debuted group.

From the start, ifeye has been making bold moves, appearing on major Korean music shows such as SBS Inkigayo, Show Music Core, Music Bank, and The Show. These appearances, combined with their active fan communication and energetic performances, have rapidly expanded their growing fanbase.

‘NERDY’ is a dreamy yet addictive track that encapsulates the essence of the EP. The song was crafted by world-renowned producer Jon Shave, infusing global sensibilities with ifeye’s unique charisma. The result: a track that resonates not only with fans but also with a wider K-pop audience, solidifying their status as a group to watch.

The group’s dynamic choreography is another factor behind their swift rise, with artistic direction helmed by RyuD, the head of their agency. Every movement exudes polished intensity, further elevating their stage presence. Their perfectly synchronized performances have been praised for their high energy and unforgettable impact.

Visually, every member—Kashia, Rahee, Wonhwayeon, Sasha, Taerin, and Mi Yu—brings a distinct appeal, boasting ‘center-level’ visuals that captured fans’ attention even before their debut. The group’s concept, described as ‘innocent yet chic,’ shines across various content platforms, underscoring their compelling diversity.

On the episode aired on June 20th of SBS Inkigayo, ifeye showcased a stylish performance wearing coordinated blue costumes, reinforcing the ethereal but modern aesthetic of their brand.

ifeye’s debut marks more than just another idol group launch—it signifies a fresh, genre-bending approach to girl group dynamics in K-pop. With infectious music, well-crafted choreography, and standout visuals, ifeye is poised to bring a refreshing wave to the global K-pop scene.