K-Pop Star Kim Jaejoong Celebrates 12-Year Friendship with Choo Sung-hoon
A Friendship Marked by Joy, Traditional Alcohol, and New Business Ventures
A Bond Beyond Entertainment
One of the most cherished aspects of South Korean entertainment culture is the camaraderie shared among celebrities, transcending their professional personas. Kim Jaejoong, a member of the K-pop sensation JYJ, recently showcased one such bond that has stood the test of time. On October 18th, he took to Instagram to express his admiration for his 12-year friendship with Choo Sung-hoon, a renowned martial artist and television personality.
In his post, Kim shared, “Time with hyung (Choo Sung-hoon) is always delightful, filled with sincere yet cheerful moments. Delicious isn’t just about food, but these experiences.” Accompanying his heartfelt message were pictures that captured them enjoying each other’s company in a cozy restaurant setting.
Raising the Glass with Purpose
Notably, a photograph of them sharing a drink of makgeolli (Korean rice wine) stood out. Kim noted, “Dinner and drinks are great, but let’s stay healthy until we can travel at 70.” This comment underscores his vision of a long-lasting friendship.
Kim Jaejoong’s New Venture
In addition to personal milestones, Kim Jaejoong is making waves in the traditional beverage industry by launching a new makgeolli brand. “I’ve always had a keen interest in traditional Korean liquor and aimed to promote this culture globally,” he said, adding that it’s not just an advertisement but a “cultural project to spread traditional tastes.”
His venture symbolizes a modern approach to tradition, reflecting a balanced blend of old and new cultural elements.
Why This Matters
This friendship and Kim’s business endeavor resonate beyond fandom culture. They illustrate an authentic connection, a commitment to heritage, and a shared vision of life beyond the spotlight. These aspects contribute to their relevance in today’s fast-paced world, where personal connections often take a back seat.
For fans, moments like these enrich the already dynamic world of K-Pop and Korean entertainment, highlighting another dimension of the genre that’s both personal and timeless.
