SLL’s Dynamic Lineup: 2025 Content Revolution
SLL Reveals Its Diverse Content Slate for 2025’s Second Half
SLL Unveils Ambitious Plans for 2025
SLL has announced a bold strategy for the second half of 2025, planning to release over 20 new dramas and variety shows. Through this expansion, the company aims to solidify its growth trajectory. Notable projects that have already secured slots on JTBC and other networks include Innocent Man, Esquire: Lawyers Dreaming of Law, My Youth, The Story of Manager Kim Working at a Conglomerate in Seoul, Waiting for Kyung-do, Hundred Memories, Love Me, and The Moon Flows on This River. The launch of JTBC’s Friday series is a significant milestone, offering a stable content supply pipeline.
Expanding Genre Variety and Audience Engagement
SLL’s content lineup is designed to captivate a diverse audience, crossing genre barriers to enhance production competitiveness. Standout titles for the latter half of the year include My Youth, a poignant romance featuring Song Joong-ki as Sun Woo-hae, who embarks on a late yet ordinary life journey. His first love, Seong Jae-yeon, played by Chun Woo-hee, must disrupt their peaceful past for her own future. At year’s end, Waiting for Kyung-do showcases a romantic comedy where Park Seo-joon’s Lee Kyung-do and Won Jin-ah’s Seo Ji-woo reconvene amid scandal, portrayed by a journalist and the scandal’s main wife’s perspective.
Global Reach through OTT and Reality TV
OTT originals are also set to captivate audiences with titles like Cassette, Price of Confession, Pine: Country Bumpkins, UDT: Our Neighborhood Special Forces, and Unfriend. In addition, the eagerly awaited third season of Amazon Prime Video’s The Summer I Turned Pretty hits screens on July 16, alongside other international platform releases like Undertow and Task.
The reality TV offerings are equally enticing: Black & White Chef: Cooking Class War Season 2, Crime Scene: Zero, Singer Gain 4, and Top Class Makeup Survival: Just Makeup are eahttps://www.typing.com/labs/typercing attention. Just Makeup is set to enthrall global beauty enthusiasts, with Korean beauty stars such as MC Lee Hyori and renowned makeup artists Jung Saem-mool and beauty creator Risabae.
SLL’s Financial Growth and Strategic Vision
Financially, SLL achieved a standalone operating profit of 7.5 billion KRW in 2024, marking a profitable turnaround. Expected subsidiary wiip’s turnaround in 2025 should contribute to the company’s consolidated financial success. Since external investment attraction in 2021, SLL has been increasing content production, improving EBITDA from 87.1 billion KRW in 2023 to a projected 102.1 billion KRW in 2024. By 2025, the company anticipates EBITDA growth of over 50% year-over-year.
CEO Yoon Ki-yun’s strategic commentary emphasizes optimizing content output for maximal profitability, with an aim for profitable status by 2025, spanning diverse genres including drama, variety, global production, and K-pop. SLL is poised for an IPO should it achieve anticipated tangible improvements.
