ENHYPEN’s ‘DESIRE : UNLEASH’ Sets K-pop Records
How ENHYPEN’s Latest Album Makes a Massive Impact on Global Charts
A Historic Release for ENHYPEN
The K-pop sensation ENHYPEN, consisting of members Jeongwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Niki, has once again taken the world by storm with their sixth mini-album ‘DESIRE : UNLEASH’. Officially released on June 5, 2023, this album has managed to secure the second-largest first-week sales for any K-pop album this year, moving an impressive 2,145,499 copies.
Global Recognition and Top Tier Status
This monumental achievement further solidifies ENHYPEN’s position as a top-tier global group, as they become one of only two artists this year to achieve ‘double million sellers’ status within the first week of their album release. Their impact is unmistakable.
Breaking Own Records
Upon release, ‘DESIRE : UNLEASH’ shattered ENHYPEN’s own single-day sales records by selling over 1.89 million copies on day one. For four consecutive days (June 5 to 8), the album topped Hanteo’s daily charts, proving its explosive popularity.
Success in Japan
In Japan, ‘DESIRE : UNLEASH’ reached new career highs, dominating major music charts. It topped Oricon’s latest ‘Weekly Combined Album Rankings’, as well as both the ‘Weekly Album Rankings’ and ‘Weekly Digital Album Rankings’ for the period of June 2 to June 8, 2023.
Additionally, Billboard Japan reported the album’s leading position in their ‘Top Album Sales’ chart for the week ending June 11, 2023, reiterating ENHYPEN’s international sway.
Streaming Success
The title track ‘Bad Desire (With or Without You)’ has been making impressive rounds on international streaming platforms. On Spotify, the world’s largest music streaming platform, it debuted at number 72 on the ‘Daily Top Songs Global’. It has also previously topped Bugs’ real-time charts and Japan AWA’s ‘Realtime Rising Music Top 100’.
Captivating Performances
What adds to the allure of this album is the mesmerizing performance of ‘Bad Desire (With or Without You)’. Critics and fans alike praise ENHYPEN’s urban and sexy vibe, which stands out in their choreography. Despite the intense dance routines, their impeccable live vocals provide an engrossing stage experience.
Upcoming Performances
Fans will get to enjoy ENHYPEN’s dynamic performance of ‘Bad Desire (With or Without You)’ live on Mnet’s ‘M Countdown’ today, June 12.
For more on ENHYPEN’s journey and successes, stay tuned for updates as they continue to break boundaries in the global music scene.
