Pop Emperor Jung Kook Returns: A Global Celebration of BTS Star’s Military Discharge
Jung Kook’s monumental homecoming echoes worldwide as fans unite in grand support.
A Global Phenomenon: Jung Kook’s Homecoming
As the world welcomes back BTS star Jung Kook from his military service, the excitement among fans is palpable. Known as the Pop Emperor, Jung Kook’s return is being celebrated on a monumental scale by fans worldwide.
#### Project ‘Golden Return’:
Leading the way are the Jung Kook Supporters, a dedicated fan club that launched the ‘Golden Return – Jungkook’ project via social media. This initiative coincides with the 12th anniversary of Jung Kook’s debut and includes a series of support activities. From June 11th his military base in the Yeoncheon area displays over 50 banners.
> Messages such as “Now, we will protect you, Jung Kook!” and “Pop Emperor Jung Kook is Coming!” adorn each banner, echoing the love and anticipation of fans.
#### Extensive Advertising Campaigns:
Support extends beyond banners. A five-phase campaign started in April with local taxis in the Yeoncheon area showcasing Jung Kook wrap ads. By June, street lamp banners filled Jeongok.
Notably, two Seoul city bus lines carried Jung Kook’s images, creating a moving tribute for an entire month. Further, an event under the theme “Jung Kook Treats” offers complimentary coffee and ice cream to soldiers, running between June 5th and 8th at local COFFEEBAY and Baskin-Robbins outlets.
#### An International Tribute:
The applause doesn’t stop at Korea’s borders. Chinese fans, under the banner of Jung Kook China, have orchestrated international advertisements. From June 11th, buses near the HYBE New Headquarters become mobile billboards. Meanwhile, giant screens across Parnas Mall and Samseong-dong COEX Mall light up with Jung Kook’s image.
From Beijing, Shanghai, Guangzhou, to Tianjin — advertisements blanket over 35 cities on June 11th alone. This international fandom emphasizes the global adoration for Jung Kook.
Looking Ahead to New Frontiers:
A month-long showcase at the taxi stands near HYBE headquarters continues to share messages like, “We’re excited for your solo projects.” Fans are eager as Jung Kook charts his next chapter post-military.
Jung Kook recently earned a record four awards at the 2025 BMI Pop Awards, underscoring his K-Pop solo dominance.
The stage is set, the audience is waiting, and Jung Kook is ready to claim his throne as the King of Pop.
