CRAVITY Set to Release Their Second Album: Dare to Crave
K-Pop Sensation CRAVITY Teases New Concept Film for Upcoming Album
CRAVITY Kicks Off Their New Era
CRAVITY, the boy band under Starship Entertainment, has officially started the countdown for their second full album, Dare to Crave. Through their official SNS, they revealed the concept film with an announcement that the album will be released on June 23.
A New Symbolic Logo
With a stunning motion logo, CRAVITY unveiled a new symbol that has captured the attention of fans.
Concept Film Breakdown
The concept film begins with the phrase, “Of Things That Come Too Easily,” showing a narrative of nature polluted with waste and discarded items. Each member, starting with SEONGMIN, eats grapes to express their desires, accompanied by dramatic music and rapid scene changes.
The Creation of ‘CRAVITY’
At the end of the film, the phrase ‘Crave Gravity’ morphs into CRAVITY. The transformation highlights the connection between their name and grapes, symbolizing a change in the group’s identity.
A Shift in Identity
The motion logo shows grapes transforming through cell division to form human features, eventually becoming the letter ‘C’ and morphing into the new CRAVITY logo made of vine-like typography.
A New Beginning
This latest release presents a departure from previous CRAVITY concepts, ready to ignite curiosity about the symbolism of recurring grape imagery. The shift from planets to grape-inspired logos raises anticipation for their comeback.
Established Presence
Since their debut in 2020, CRAVITY has been acknowledged for vibrant performances and storytelling.
#### Achievements and Upcoming Plans
After securing victory in Mnet’s Road to Kingdom, CRAVITY released the single ‘Find The Orbit,’ exploring youthful ambition. This upcoming album is their first major project in three years since part 2 of their first album, LIBERTY: IN OUR COSMOS.
Looking Ahead
Celebrating their 5th anniversary, CRAVITY aims to expand their unique universe through this album.
Stay tuned for more teasers on their official SNS channels. Dare to Crave releases June 23 on major streaming platforms.
