ENHYPEN Sets New Records: From Coachella to Triple Million Seller
ENHYPEN’s Musical Journey Continues with Mini Album ‘DESIRE : UNLEASH’
ENHYPEN: Conquering the Global Stage
ENHYPEN, the South Korean boy group capturing hearts worldwide, is set to release their much-anticipated mini 6th album, ‘DESIRE : UNLEASH’, on November 5, 1 PM (KST). This comes as pre-orders exceed 2.18 million copies, signaling another ‘double million seller’ milestone, following previous hits ‘ORANGE BLOOD’ and ‘ROMANCE : UNTOLD’.
This trailblazing group, under Belift Lab, continues to establish a firm grip on the global music industry. With over 5.45 million album sales in the previous year and top positions on the International Federation of the Phonographic Industry’s 2024 charts, ENHYPEN is a force to be reckoned with.
Title Track ‘Bad Desire’: A Dance-Pop Masterpiece
The new album features the title track ‘Bad Desire (With or Without You)’, a dance-pop number exploring a desire to make the beloved a vampire. Collaborating with renowned producer Cirkut, the song promises a captivating tune and addictive beats.
Diverse Musical Palette and JAY’s Contribution
ENHYPEN showcases their musical versatility with tracks spanning genres like electronic future bass, hip-hop trap, easy-listening pop, and pop rock. Notably, member JAY contributes significantly to ‘Helium’, displaying his producing and songwriting skills.
As ENHYPEN continues their ascension as a ‘K-pop top-tier group’, their unique storytelling and music solidify their identity. The anticipation surrounding ‘DESIRE : UNLEASH’ evidences their growing influence and the continuation of their dynamic journey.
