Ji Chang Wook’s Global Influence Shines as ‘Terra’ Ranks No.1
The Impact of a Star on Brand Competitiveness
Ji Chang Wook’s Star Power Illuminates Global Advertisements
Ji Chang Wook is not just a name in the entertainment industry; it’s a brand in itself. Known for his extensive filmography and universal appeal, Ji has recently expanded his influence into the world of advertising.
Terra’s Ascend to the Top
Recently, according to the National Brand Competitiveness Index (NBCI), the esteemed beverage brand Terra, under HiteJinro, seized the top spot in the beer category. This achievement comes with Ji Chang Wook as the face of Terra, marked as their new brand model since March.
His ability to embody diverse characters—from photographers to students—and bring a youthful and vibrant image has made Terra’s TV commercials highly popular, perfectly conveying the brand’s unique identity.
A Multi-faceted Success
Ji Chang Wook’s impact transcends the beverage sector. He is currently endorsing over ten brands across fashion, beauty, watches, and health supplements. His recent projects such as ‘The Worst of Evil’, ‘Welcome to Samdali’, and ‘Gangnam B-side’ have also boosted his recognition globally. His continued ventures in films, shows, and international tours only amplify his appeal.
Unstoppable Popularity
With upcoming projects like ‘Sculpted City’, ‘Scandal’, and the movie ‘The Colony’, Ji Chang Wook remains in the spotlight. The flurry of offers he receives highlights his unmatched brand power across generations.
