BTS’s Jin Tops Korea’s Tourism Brand Asset Ranking
Jin leads with unmatched popularity, achieving global milestones
BTS Jin’s Dominance in Korea’s Tourism Brand Assets
In 2024, Jin of BTS soared to the top of the ‘Korean Tourism Brand Asset Model Development and Evaluation,’ showcasing his immense popularity. According to Yanolja Research, Jin secured the first spot in K-content with a buzz volume of 105,375.
Top Contenders
1. Jin
2. Jung Kook
3. Show keyword
The survey was conducted to measure brand asset perceptions from 10 major countries visiting Korea, such as China, Japan, Taiwan, and the United States. The data spans from January 1, 2023, to December 31, 2024.
International Success with ‘Echo’
On May 16, at 1 PM KST, Jin released his second mini-album, Echo, with the title track ‘Don’t Say You Love Me’. By May 26, it topped Spotify’s Global Chart, making history as the first Asian artist to achieve this feat in 2025.
Global Achievements
– First and only Asian song to top the 2025 Spotify Global Chart
– Among only three artists, including Bad Bunny and Playboi Carti, with global hits in 2025
– Fourth K-pop soloist to reign Spotify Global Charts
– First Asian pop-rock track at the top since 2020
Upcoming World Tour
Jin’s influence expands worldwide with his first solo fan concert world tour, hitting 9 cities, including Tokyo, Osaka, Anaheim, Dallas, Tampa, Newark, London, Amsterdam, starting in Korea on June 28.
Jin will also mark a milestone by being the first K-pop solo artist to hold a concert at The O2 Arena in London.
#RUNSEOKJIN_EP.TOUR in GOYANG LIVE PLAY at Jamsil Indoor Stadium will cater to fans unable to attend the Goyang performances, creating a simulcast experience with giant screens.
