SEVENTEEN Rebirths with Fifth Studio Album ‘HAPPY BURSTDAY’
In a bold move to celebrate their 10th anniversary, global K-pop sensation SEVENTEEN is set to release their fifth studio album ‘HAPPY BURSTDAY’ on June 26, symbolizing a powerful rebirth of their musical journey. The album reflects a compelling narrative of transformation, self-reinvention, and fearless progression.
The group’s commitment to becoming a ‘new SEVENTEEN’ is artistically woven into every detail of this release — from the concept photos that portray voluntary disappearance and emotional metamorphosis, to an interactive trailer that captures the tension between fear and challenge. The trailer quickly climbed YouTube’s trending charts, heightening anticipation.
‘HAPPY BURSTDAY’ boasts a diverse tracklist featuring three group songs, including the title track ‘THUNDER’, and for the first time in a decade, solo tracks for all 13 members. This unique structure lays bare the individual talents within SEVENTEEN, creating an album that is both deeply personal and synergistically unified.
The production credits are equally compelling. Long-standing SEVENTEEN producer Woozi spearheads the album alongside Bumzu, with global music icons Pharrell Williams and Timbaland joining the creative team — a collaboration that injects international flair into SEVENTEEN’s evolving sound.
A series of immersive promotional experiences have accompanied the album’s rollout. Fans were given a first listen through a VR and 8D audio highlight medley designed to place Carats — SEVENTEEN’s loyal fandom — right in the heart of the experience. The in-person listening event sold out within minutes, reflecting the high level of engagement and demand.
Short-form series posted on SEVENTEEN’s social media have offered a storyline told through a Carat’s first-person perspective. These videos sparked a wave of fan theories and speculations about the album’s themes. Meanwhile, the group responded interactively with voice messages saying “WE ARE NEW SEVENTEEN” and “Please celebrate the new SEVENTEEN,” crafting a fully immersive fandom interaction model.
Beyond their music, SEVENTEEN is making their presence felt across entertainment platforms. Beloved reality series ‘Going SEVENTEEN’ returns with a special episode titled ‘SEVENTEEN TV’, a nostalgic nod to their pre-debut reality content. The teaser has already hit trending charts on YouTube.
Collaborating with iconic producer Na Young-seok, the group will headline the new variety show ‘Nanaminbak with SEVENTEEN’, slated to air globally in 78 countries starting July 2. Full versions of the episodes will be available on Weverse every Monday and Friday.
Individual members are also branching into variety shows — Hoshi and Woozi on ‘Please Take Care of My Refrigerator’ (JTBC), The8 on ‘Neighborhood Star K Show’, Seungkwan on ‘The Ultimate Bias’, and Vernon on ‘Cellphone Code’. This multifaceted promotion strategy cements SEVENTEEN’s influence not only in K-pop but also across global pop culture.
With ‘HAPPY BURSTDAY,’ SEVENTEEN is not just releasing music — they are reinventing the experience of what it means to be a fan. The era of the new SEVENTEEN has officially begun.
