NCT WISH Explodes with ‘poppop’: The New Trendsetter in Music and Pop Culture
NCT WISH Hits Million-Seller Milestone with Second Mini Album ‘poppop’
Rising K-pop sensation NCT WISH has officially become a million-seller. Releasing their second mini album ‘poppop’ on May 14, the group reached impressive heights, breaking 1.08 million in first-week sales according to Hanteo Chart — earning them the title of debut first-time million sellers.
Exploding Virality Across YouTube and Broadcast
The title track ‘poppop’ instantly climbed to #1 on the Japan YouTube trending chart and #2 in Korea’s trending music category. Complementary videos like ‘Melted WICHU Inside My Pocket’ and ‘MOVE TO PERFORMANCE’ also entered Korea’s YouTube Top 10, showcasing their cinematic visuals and tightly synced choreography.
Media Domination: TV, Radio, and Viral Web Series
NCT WISH has been dominating entertainment across platforms. Their appearances on variety shows such as KBS2’s ‘Gag Concert’ and JTBC’s ‘Tokpawon 25 O’Clock’ demonstrated their fresh comedic instincts and Gen Z appeal. Radio listeners were also captivated during their featured slots on MBC FM4U’s ‘Kim Shin-young’s Noon Hope Song’, KBS Cool FM’s ‘Lee Eun-ji’s Music Plaza’, and SBS Power FM’s ‘Escape at 2 O’clock Cultwo Show’.
Online, their charm shines brighter: viral YouTube segments like ‘Idol Human Theater’, ‘Cellphone Code’, ‘Tingle Salon’, and ‘So Cute Moment: Such an Idol in the World’ consistently reached the site’s trending ranks.
Marketing Magnet: Advertisers and Fashion Brands Take Notice
With their invigorating energy and Z-gen appeal, NCT WISH is currently the face of major advertising campaigns across beverages, retail, character IP, cosmetics, and fashion. Their unique “Wishcore” concept, influenced by their music and stage outfits, sparked a fashion movement. Collaborations with top fashion platforms feature stylish lookbooks that encapsulate the group’s vibrant identity in apparel and accessories.
‘chat poppop’—An Interactive Digital Experiment That Crashed the Internet
NCT WISH took fan interaction to new levels with their innovative promotional site ‘chat poppop’, running from April 8–22. The site simulated chat dialogues with members, built from real responses. Within hours of launch, the site had 310,000 unique visits, temporarily crashing servers. The campaign seamlessly bridged into the ‘poppop’ video storyline, making the fan journey immersive and personal.
What’s Next?
With heat rising around their musical momentum, trendsetting appeal, and smooth cross-platform dominance, NCT WISH continues their promotional circuit on music programs like Mnet’s ‘M Countdown’, KBS2’s ‘Music Bank’, and MBC’s ‘Show! Music Core’. If their recent wins are any indication, expect to see more of this cultural powerhouse in the global spotlight.